The heading of your article is like the external design of a house that is being put up for sale. It's like the display in the show case. It's the key thing that invites readers to digest the contents of the article.
Can you remember feeling really hungry and going to a food court? What makes you purchase whatever it was that you purchased. Wasn't it the way the food was displayed? It's the same thing with written articles and article marketing. The need is what determines the search, and the heading determines the selection. So there are some things that need to be considered when writing an article.
First, assume the position of the reader, and consider what will grab your attention. Something concise, compelling and informative will always pique the interest of the reader. Those first words will either cause that reader to click or scroll past your article.
Avoid straying from the topic, since the reader is looking for specific and relevant information, endeavor to meet that need. Too much content can indeed discourage a reader, especially if the content does not address the readers concerns. Most Internet readers seek out concise, easy to understand and informative articles.
The heading or title of your article must consist of the keywords; most of them or all of them. The benefit from this is that when publishers are searching for keyword related articles, the search engines look for these keywords, and if the title is compelling enough and body content informative, your article has an excellent chance of being republished.
Having a compelling title grabs the attention of those doing a search on the topic, but it does not stop there. Now that the reader has selected your article, the first paragraph must essentially continue to hold his attention. In the absence of that, the reader can loose interest.
On average, it takes a reader about five seconds or maybe even less to decide on choosing a topic or not. So these five seconds are very important and will determine the success or failure of the article written. Because reading online is so different from reading a paperback, it requires creativity to capture the wide host of Internet readers.
Without a doubt we understand and accept that the title or heading must lead readers to the content and as such is the most important aspect in writing an article, where its success or failure depends on it.
So what's in a heading? Everything.
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